Affleck, a former Blues hockey player, will be responsible for the business side of the Blues' organization, including the Scottrade Center and related areas. Affleck sported the Note on his chest in 1975 as a player and spent five years with the team as an NHL player, but returned after his career as Sales Manager in 1987. He has held a number of positions in the Blues organization including: Vice President of Sales and Vice President of Broadcasting and Alumni. He also handled the 'color' or analyst duties for the Blues radio and television broadcasts.
“Bruce Affleck embodies our vision of a Blues franchise that is closely tied to its history and its community,” said Blues Chairman Tom Stillman. “He wore the Blue Note as a player; he has worked in the Blues organization for 25 years, managing several key areas of the business; he is a longtime St. Louis resident; and he is well respected within the Blues organization and throughout the local community.”
The respect throughout the community comes from his involvement in local charities such as: The Blues' Fourteen Fund, The March of Dimes, and the St. Louis University Lupus Foundation. Affleck was inducted into the St. Louis Amateur Hockey Hall of Fame in 2011 which, coincidentally, he is responsible for starting.
The British Columbia Native has been around the Blues for many years, and is very deserving of the promotion, and he is honored to have received it.
"Having played and worked for the St. Louis Blues for so many years, I am honored that our new local ownership group has given me this opportunity,” said Affleck. “Our goal is to build a strong and successful business operation, enabling the Blues to be a serious contender here in St. Louis for many years to come.”